SAME HEART, DIFFERENT BEAT

Orange Theory Fitness

Video / Animation / Design / Scriptwriting

Problem

Orangetheory’s signature regimen combines endurance, power and strength high-intensity training. Employing a unique scoreboard tracking format, Orangetheory uses a heart-rate zone system to keep participants motivated throughout their workouts. 

Solution

Ruxly’s production regimen included a broadcast commercial, as well as videos for national conventions and franchise sales. 

Combining a mix of live action video, motion graphics, interviews, and energetic music, the films were designed to engage and evoke the emotions of the OTF experience. 

Result

Orangetheory has now sold more than 800 franchise licenses. Revenue has grown by more than 300 percent since 2015. 

OTF currently serves more than 300,000 members worldwide, with memberships increasing, on a single-studio basis, by 10 to 15 percent year-over-year.